My Story


The name, Bobo, was given to me by my high school math teacher.  I was a goofy kid and loved to entertain my classmates.  He would laways find me running around the classroom either helping them with their work or messing around.  I reminded my teacher of a clown, Bobo the Clown.  Ever since high school, my friends and family have referred to me as Bobo.

I was born and raised in Nha Trang, Vietnam before becoming a U.S. citizen and settling in San Diego, CA.  Vietnam is the second largest exporter of coffee in the world, and coffee a staple of day-to-day life for us Vietnamese.  One of my earliest memories is of my father taking me to a soccer club across the street from a coffee roasting facility.  I still remember being completely transfixed by the sound of the crackling beans and the sweet chocolaty smell of the roasting beans. 

Growing up I acquired a taste for gourmet flavor.  Anytime I travel throughout the world I go out of my way to experience the local specialties—especially the coffee.  But somehow I didn’t discover cold brew coffee until 2011, when a coworker with a passion for food bought me a cup. The cold brew had all the flavors I love of drip coffee but with a far more refined palette and an incredibly smooth finish. I immediately fell in love. 

 It wasn't until my trip to Seoul, South Korea that I knew I had to brew my own.  On the last day of my trip on a cold winter day, I walked downtown in search of one last culinary experience and stumbled upon a small hole-in-the-wall café.  It was the strangest little coffee shop I have ever seen.  There were cold drip contraptions all over the small store and two fridges filled with elegant glass bottles full of coffee.  It looked like a culinary chemistry lab.  



I was given a cup filled with ice and the shop owner poured a rich black coffee out of one of the glass bottles.  Keep in mind it was freezing outside, and there I was holding a cup filled with ice and cold brewed coffee.  I took my first sip and it was amazing!  The coffee was bold and smooth, with a hint of chocolate and a subtle sweet finish with absolutely no acidity.  This was the best cup of coffee I had ever had and I knew I had to make something this good for myself. 



When I got home to San Diego I got to work right away setting up my own cold brewing facility. I researched different cold brew techniques, built my own cold brewing apparatus and after many months of trial and error and many pounds of coffee, I finally found the blend that gave me the taste profile that I was looking for.  

 I never even considered going commercial, until friends and family urged me to bottle and share my wonderful brew.  It was then that I decided make a go of it, and Bobo's Cold Brew was formed.  And now, I’m so proud to be able to share my labor of love with you.